Thursday, September 13, 2007
Coke Zero Viral Video Pitch!
Vote for me yo! I am short-listed for Coke Zero Viral Video Pitch! Here's the link,
http://www.bitfilm.de/club/pitch_votelist.php?id=1
The title is "Delivery in 20 seconds" Mojo in a vendor by Chonglai.
Up against the big boys and big budget production studio. And if this goes through, there is this talented dude who wants to remain anonymous I like to thank. And also my mentor who pushes my ideas up till the deadline. You guys know who you are, heartfelt and godspeed. We’ll warred some more battles in time to come, mates.
There was once a cautionary tale told by Coke Zero to generate a so-called user generated content. It was then later exposed to be the same folklores told by the bumper bees’ writers slaving for the MNC. Somehow, the cat is out of the bag and nothing stays the same again when Coke calls for a Viral Video Pitch! Silly me, why do I still take part?
Let's hope the same cautionary tale does not happen with their latest coke zero viral video pitch. Apparently, it seems they are trying to pull it off as a "viral" reserved for the public to come up with an interesting video idea. However, it seems big budget "TVC" production house (in-house perhaps) is involved in the video pitch as well. If they are trying to tap into "viral" using a "TVC", then what's the whole point? Might as well named it Coke Zero "TVC" Pitch. Spare me the jargon.
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